museum exhibition
logotype // environmental graphics // narrative literature // package design
Graphic Design Studio 1 is a class in which students are expected to create an identity system for a museum exhibition based on a relevant topic of their choice. The identity system is to include typography, graphic elements, and a logotype that are then applied to various media.
concept
For my exhibition I chose to explore the connection between humans and water. Humans and water are biologically connected but many have theorized that our primal instinct towards water goes much deeper than thirst. Since the beginning of civilization, humans have settled near lakes, oceans, and rivers. Even with running water in our homes today, we still find ourselves seeking the shore for relaxation, healing, and rejuvenation. My exhibition seeks to explore the parallels of science and the soul that make our connection to water so deep.
concept mood board
identity program
My exhibition is titled “Inhabitants: An exploration of the relationship between humans and water.” My typeface was a very important decision because the letterforms themselves represent water. I chose Helvetica Neue due its very geometric form. Using the letterforms and rectangles I created motion with my typography. My logotype represents the rhythm of water, in the way the viewers eye reads left to write, up and down.
interior environmental graphics
My final wall includes an illustration of a man being pulled into the rhythm of the letter forms. I chose this illustration because I think it is a more subtle way of portraying the way humans are affected by water. The shapes of the man become a part of the rhythm and reinforce the movement of the viewer’s eye. The text is off centered and being pulled to mimic the movement of the rectangles.
exterior environmental graphics
Through lots of sketching and ideation, I came to a final solution that portrays a more literal representation of water than in my interior graphics.
I wanted the exhibition’s theme to be more obvious in
advertisements. However, the letterforms and rectangular
elements are still incorporated and the rhythmic quality is
still present. I want everyone to be able to see themselves
in the exhibition so my final solution includes three posters with varying races and genders.
narrative literature
My inspiration for my piece of narrative literature was anatomy books with clear pages that pull back each layer of our anatomy from skin to muscle to bone. The content of my book focuses on the emotional aspect of water while the visual elements portray anatomy. This once again represents the parallels of science and the soul that create our connection to water.
package design
The package for my hydration pouch represents a womb. Water sustains life and aids in the creation of it. This final project overtly represents the dependence on and connection we have with water. Water is intrinsic to life in all aspects, beginning with conception. I incorporated some visual elements from my exterior graphics to keep the visuals cohesive as well as the typography.
