boundless brand design
product design // interface design // editorial design // brand identity
In Print for Production and Digital Environments my classmates and I were tasked with fully conceptualizing and branding a company. Our deliverables included: a look book, an app, a website, and a physical product. The most rewarding part of this project was the opportunity to work with another student to make something unique and innovative.
concept
Boundless is a word that implies endless possibilities. We chose to name our brand Boundless to communicate to our customers that there are no limits to their creativity or personality. In the society we live in today where every individual uses the same devices on a regular basis, Boundless will serve as a way to bring yourself into everything you use through expressive and fun decals designed by creatives like you.
Your personality should shine through in everything you touch. With Boundless your devices will reflect you and your personal style while also providing opportunity for underrepresented artists.
look book
For our look book we decided to create a catalogue of the Boundless Spring 2021 line. It includes the patterns and artists featured in the line. My partner and I designed every pattern and photographed all of our mock ups. Another rewarding part of this project was the opportunity to print, bind, and photograph the book ourselves. It also includes a set of stickers inspired by the pattern designs.
package design
When conceptualizing our packaging we wanted to reflect the fun and excitement of our brand within the experience of unpacking our product. Our packaging consists of a clear acrylic box with our logo laser-cut on the front. The back of the box is detachable and it is where the decal lays. Upon opening the packaging, stickers and confetti fall from the box and the decal can be easily pealed from the back.
app and website design
Our app and website are intended for users to purchase our products but they each have unique features. The app’s main feature is the VR Try On. Through the Boundless App users can test out our products before buying by selecting a pattern and using their phone’s camera. The website is the main place to purchase our products but it also includes an application page where artists can submit their patterns to be sold through Boundless.
app prototype
website prototype